/* (A) STANDARD ROW HEIGHT */
.vwrap, .vitem {
  height: 35px;
  line-height: 35px;
}

/* (B) FIXED WRAPPER */
.vwrap {
  overflow: hidden; /* HIDE SCROLL BAR */
  background: #eee;
  background-color : red;

  box-shadow: inset 0 -15px 30px rgba(0,0,0,0.4), 0 5px 10px rgba(0,0,0,0.5);
}

/* (C) TICKER ITEMS */
.vitem { text-align: center;   color: white; }

/* (D) ANIMATION - MOVE ITEMS FROM TOP TO BOTTOM */
/* CHANGE KEYFRAMES IF YOU ADD/REMOVE ITEMS */
.vmove { position: relative; }
@keyframes tickerv {
  0% { bottom: 0; } /* FIRST ITEM */
  25% { bottom: 35px; } /* SECOND ITEM */
  50% { bottom: 0px; } /* THIRD ITEM */
  75% { bottom: 35px; } /* FORTH ITEM */
  100% { bottom: 0; } /* BACK TO FIRST */
}
.vmove {
  animation-name: tickerv;
  animation-duration: 15s;
  animation-iteration-count: infinite;
  animation-timing-function: cubic-bezier(1, 0, .5, 0);
}
.vmove:hover { animation-play-state: paused; }